Yankee's Five Categories of Marketing

An easy way to understand the definitions of marketing from our Scriptwriter and Master Marketer Steve Yankee.

You see a gorgeous girl at a party. You go up to her and say, "I'm fantastic in bed. That's Direct Marketing.

You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's fantastic in bed." That's Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, "Hi, I'm fantastic in bed." That's Telemarketing.

You're at a party and see a gorgeous girl. You get up and straighten your tie; you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride and then say, "By the way, I'm fantastic in bed." That's Public Relations.

You're at a party and see a gorgeous girl. She walks up to you and says, "I hear you're fantastic in bed." That's Brand Recognition.

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