Know Your Audience

While picture quality and audio quality are very important to the success of a Video, DVD, Interactive CD, they're only two legs of the tripod. The other, equally important leg is 'quality of information'. By this, I mean that WHAT the video says, does, explains or sells is critical to its' success. If you neglect this critical leg of the picture...well, imagine trying to balance a camera on a two-legged tripod. This is why the pre-production process is so important. This process is similar for web- site, print, cd-rom, etc
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PRE-PRODUCTION is the planning, coordination and information gathering phase of the project. With this information a proposal with the preliminary budget & bid is put together. This phase also includes the script writing. The script includes the talent's lines, the visuals - such as camera shots, graphics, animation - and any other information important to the project. The script is the blue print or road map for the actual video production.

Putting a video and print campaign together at the same time makes sense. The crossover usage between script and brochure copy alone can also save time and money. This phase is very important - the time spent preplanning will save time, money and eliminate hassles further down the road. Call (231) 937-5420 or email me to have us begin on your next project.

Next time we'll cover some questions we ask a customer before beginning the scripting process.