Tips on Video Content - part 1

Lets look at some basic video tips when producing your video.

Length of your video - The length depends what you're selling, and who you're selling it to. Keep it Simple and to the point is a general rule when dealing with web video. Thirty to sixty seconds work great for introduction and quick product overviews. Up to 2 minutes works very well for a more in-depth promotional pieces… which gives you more time to tell your story.

Say, for instance, you wanted to produce a streaming video for each of your products. My recommendation is that each video not exceed 30 to 60 seconds. While a company overview or testimonial may be up to 2 minutes in length.

My own video introduction takes about 1 minute, though for other businesses, this may vary. I have found it better to have shorter videos on each web page, then one longer one - Why, because placing a video on multiple pages of your website keeps the prospect on your site longer. Allowing you more time to sell them on what you can do and offer. At DW Video we will work with you to provide the best experience for your customers and prospects.

Next time we will look at the Script.