Jacket Video Productions goes live for Honors Week

Special to The Daily News

GREENVILLE - "Stand by" ... "Ready to roll" ... "Camera 2 on a wide
shot" ... "Roll" ... "Fade in on graphic" ... "Ready 2, Going to 2" ...
"We are live" ...

These words are called out during all of the Jacket Video Productions (
JVP) events at Greenville High School. For the past 12 years JVP has
been provided the community with coverage of events at the Greenville
High School Auditorium on DVDs.

Starting with Honor's Week, next Monday through Friday, and June 6's
commencement, JVP will broadcast live via the Internet.

According to Richard P. Moll, Career Prep Coordinator, "This opportunity
will show-case student skills and talents to a worldwide audience."

Broadcasting honor's week and commencement live on the Internet also
will provide our service men and women of the 1073rd National Guard the
opportunity to watch first hand, not to mention family and friends from
around the globe.

"In the upcoming school year, the studio II class intends to expand our
Internet broad-casts to include sporting events, concerts and other
select school activities," class video consultant Duane Weed said. "This
venue provides stu-dents an avenue to build their skills and interests
in a techno-logical career." Using the media of today, the JVP students
are working hard to show off what the stu-dents of Greenville Public
Schools are doing. To watch, visit http://www.greenville.k12.mi.us and click on
Jacket TV.

For additional information, please contact Rich Moll at (616) 754-1997.

Use Video Testimonials to SELL

Over the next 12 months over 25% of small businesses will be adding video to their website. Don't wait until your competition is ahead of you. Contact Duane at DW Video & Multimedia today. Be ahead of the curve and start turning those web prospects into customers today.

The use of 'Video Testimonials' on your website is a powerful tool. The Video talks to them, put them at ease, overcome objections, and show them why they must have your product or service.

And, believe it or not, your existing customers are your very best online salespeople. Video Testimonials produced by DW Video & Multimedia... keys to your success. Call Duane today 231 937-5420.

Adding Video Testimonials instills Confidence

So you operate a retail shop, golf course, manufacturing company, medical practice etc. Want to open the prospects eyes to the possibilities your business has to offer? To add credibly and instill confidence in a prospect who does not know you! We all know this could mean the difference between being invited to bid on a job or to turn the prospect into a customer. The potential of a testimonial video is to make a significant increase in market share and revenue for your business.

At DW Video & Multimedia and Buy-Local Video Streaming we are here to tell your story. One way is through a series of video testimonials. Allow your customers to tell your story. These short 1 to 2 minute video testimonials will add the credibility and confidence a prospects needs before they contact you.

Professionally shot and edited the testimonial videos can then be used in a number of ways. Take a moment to learn 11 ways Video Means Business for You!

Contact Duane today 231 937-5420 and lets discuss how to best use video in your business.

Here is an example of how Steeltech, Ltd is using video testimonials to tell their story.

DW Video & Buy Local Video Streaming goes HD

Check out the behind the scenes photos on our Facebook page. Duane shooting HD at the 2009 Big Rapids JC 4th of July Parade. Great images.

Buy-Local Video Profile - Rural Gas

Everyone has a story to tell and we are telling it. Contact Duane today 231 937-5420 to get your Buy-Local Video Profile on-line today!

Using Buy-Local Video Profiles to Promote Churches

Lets look at how video can be used to promote a church and the word of God. At DW Video & Multimedia we are Christians and proud of it. Most of our videos are of the corporate nature, however I am looking at changing that.

One way that comes to mind is to use our Buy-Local Video Profiles as a way of getting the word out. Most churches today have websites. What draws a person to a church? The people, the message and how your church is perceived in the community.

Here is where the Video Profile comes in. The Video Profile is an interview to get to know the person(s) within an organization or business. We interview key people in the church, the pastor, youth pastor, member etc. Combine the interview with visuals of what happen within the church. Place the videos on your website, facebook, you tube, buy-local video streaming etc. All with keywords that draw the prospect back to you.

By placing on all these sites we are sharing the video with others thus making it a great online church marketing tool:

• Online video sharing can be a great way to reach people who may not otherwise find your church’s website. By posting videos that link back to your church’s website and have your church’s URL in the video, you are able to direct people back to your site.
• You can also reach people who would not normally even search for your (or other) churches by posting videos that are not “church-related” videos. This could be a funny (non-churchy) video or an informational video about something not related to church at all. This however needs to direct people to your website.
• Online videos can also be a means of changing the image non-churchgoers have of what church is.

Give me a call at 231 937-5420 and lets discuss how our Buy-Local Video Profiles can be used to move the word of God. Have a great day and God Bless!

DW Video's 25th Anniversary Open House

Mark Your Calendars for August 4th. DW Video & Multimedia will be celebrating their 25th Year in Business.

Web 2.0 Strategies

Using video as part of your web 2.0 strategy helps keep viewers on your website longer, allowing you more time to educate, train, sell and turn them into customers.

The web 2.0 toolbox including blogs, video, podcasts, discussion groups and photo galleries are all important aspects to the success of your website. The adage a picture is worth a thousand words goes along way on the web.

Every business, school, church and non-profit should have short interview style videos of the key personnel within the organization. Additionally video on each aspect of their business sells what they do, from informative or ones that touch on the heart strings to get the message out to the prospects.

Short testimonials and success stories of how people have been helped by the product/service goes along way in adding credibility to the company or organization. The most important key element is to focus on the benefits your business offers and not the features.

Steeltech uses testimonials from their customers to sell what they do.

By using video the prospect sees what you offer, gives them a chance to understand what you do and buy into becoming a customer.

Contact DW Video today and have them produce your videos... you'll be happy you did.

The Gift You Cannot Buy In A Store

Your Family Photos/Video, worth millions. A custom produced video album from DW Video & Multimedia... Priceless.


This one-of-a-kind DVD presentation uses photos, newspaper clippings, and any other memorabilia put to music and "custom edited" for a truly memorable family or business presentation. Ideal for weddings, anniversaries, family / business histories, retirements, promotions, graduations and more. Starting at $95.00 for 40 pictures this one of a kind gift you truly can't find in a store. You are not limited to 40 pictures, call (231) 937-5420 for more information.

Video is a powerful Tool

Recently completed a seven minute fund raising video for Eagle Village. The video is used at their 'Ask Event Fund Raising Dinners'. The first time the video was used it help raise over $350,000 in donations. There are more 'Ask' events scheduled so who knows where the number will go. Video Does Mean Business!!!! Contact Duane for more info.

Video is a Powerful Tool - part 4

In a past blog we looked at 10 ways video can mean business for you. The challenge was "what is the 11th way of using video?"

By using today's media to market your business the 11th way is 'Social Networking'.

MySpace, Facebook, YouTube etc. Placing your video clips on these and more increase the possibilities your business will be found.

The videos produced at DW Video & Multimedia and Buy-Local Video Streaming are being placed on our social networks as well. Our calling is to promote Michigan Businesses, Communities and People. Go to Buy-Local Video Streaming and DW Video & Multimedia to learn more. I am here to help... contact Duane today!

Tips on Video Content - part 1

Lets look at some basic video tips when producing your video.

Length of your video - The length depends what you're selling, and who you're selling it to. Keep it Simple and to the point is a general rule when dealing with web video. Thirty to sixty seconds work great for introduction and quick product overviews. Up to 2 minutes works very well for a more in-depth promotional pieces… which gives you more time to tell your story.

Say, for instance, you wanted to produce a streaming video for each of your products. My recommendation is that each video not exceed 30 to 60 seconds. While a company overview or testimonial may be up to 2 minutes in length.

My own video introduction takes about 1 minute, though for other businesses, this may vary. I have found it better to have shorter videos on each web page, then one longer one - Why, because placing a video on multiple pages of your website keeps the prospect on your site longer. Allowing you more time to sell them on what you can do and offer. At DW Video we will work with you to provide the best experience for your customers and prospects.

Next time we will look at the Script.

Video is a Powerful Tool! Part 3

Lets look on how one video has many uses in strengthening your marketing message.
1) First and foremost place the video on your Website
2) The Video will be placed on my buy-local.us video streaming web site along with your contact information.
3) We will place it on affiliates websites like the chamber of commerce and my newly launched buylocaltv station..
4) Put it on YouTube and other video sharing websites
5) Embed a link within your email messages
6) In addition Provide your Sales Force, Distributors, Potential Customers with a DVD of the video that provides a consistent message that can be left with prospects to review…or to show others or sent out as part of a direct mail piece or to be used at trade shows and expos..
7) The video featuring your business is very impressive when playing in a Kiosk in your lobby, or remote location.
8) Your Video can also be used on Network and Cable Television
9) Placed on your iTouch or similar hand held device
10) Enter in a video competition and see how it does. If it does well the P.R. from winning is priceless.

With that many uses from one video… your video will be both impactful…and affordable. Use the Power of video market your business - contact Duane to get started!

What is use number 11? Stay tune. Think hard, what is it?

Nobody is better qualified to talk about your business than you.

Today is a sales pitch... Nobody is better qualified to talk about your business than you.

Combine your knowledge and passion with our ability to tell a story and you have the key ingredients for a successful on-line video.

When directed with a series of key questions that you answer. Your video will convey the passion of the business, product and services offered. In this world of advertising being everywhere - people still want to connect with a real person.

By telling your story, video captures the audiences attention and inspires them to a call to action.

At DW Video and Buy-Local Video we are promoting Michigan Businesses, Communities and People. Telling your story to the Community and World. Contact me today. I am here to help.

Add Video to Your Website

Add Video to your website. Studies have shown that video on your website will keep visitors at the site longer. Of course the content of the video has to be relevant. For an example go to Loafers Glory's website.

Hard Work and Practice

On my spare time I get the privilege to teach a multi-camera production class at Greenville High School. It amazes me when you set the bar high how students rise to the occasion. I was very impressed with my JVP Video Crew, they rocked the production last night. Just goes to show you what hard work and practice can do in the making of a great video.