Video is a powerful Tool

Recently completed a seven minute fund raising video for Eagle Village. The video is used at their 'Ask Event Fund Raising Dinners'. The first time the video was used it help raise over $350,000 in donations. There are more 'Ask' events scheduled so who knows where the number will go. Video Does Mean Business!!!! Contact Duane for more info.

Tips on Video Content - Part 2

The Script- The script is the most important part of the video. What you say, and how you say it, will either attract…or deter business. We will look at what you’re marketing, and produce the videos to compliment your product or service. Perhaps you're not sure of what you want to show, or how to feature it. Bring your thoughts and ideas to us. It is our business to promote and market yours. Contact Duane to get your video produced and on-line Today!

Video is a Powerful Tool - part 4

In a past blog we looked at 10 ways video can mean business for you. The challenge was "what is the 11th way of using video?"

By using today's media to market your business the 11th way is 'Social Networking'.

MySpace, Facebook, YouTube etc. Placing your video clips on these and more increase the possibilities your business will be found.

The videos produced at DW Video & Multimedia and Buy-Local Video Streaming are being placed on our social networks as well. Our calling is to promote Michigan Businesses, Communities and People. Go to Buy-Local Video Streaming and DW Video & Multimedia to learn more. I am here to help... contact Duane today!

Tips on Video Content - part 1

Lets look at some basic video tips when producing your video.

Length of your video - The length depends what you're selling, and who you're selling it to. Keep it Simple and to the point is a general rule when dealing with web video. Thirty to sixty seconds work great for introduction and quick product overviews. Up to 2 minutes works very well for a more in-depth promotional pieces… which gives you more time to tell your story.

Say, for instance, you wanted to produce a streaming video for each of your products. My recommendation is that each video not exceed 30 to 60 seconds. While a company overview or testimonial may be up to 2 minutes in length.

My own video introduction takes about 1 minute, though for other businesses, this may vary. I have found it better to have shorter videos on each web page, then one longer one - Why, because placing a video on multiple pages of your website keeps the prospect on your site longer. Allowing you more time to sell them on what you can do and offer. At DW Video we will work with you to provide the best experience for your customers and prospects.

Next time we will look at the Script.

Video is a Powerful Tool! Part 3

Lets look on how one video has many uses in strengthening your marketing message.
1) First and foremost place the video on your Website
2) The Video will be placed on my buy-local.us video streaming web site along with your contact information.
3) We will place it on affiliates websites like the chamber of commerce and my newly launched buylocaltv station..
4) Put it on YouTube and other video sharing websites
5) Embed a link within your email messages
6) In addition Provide your Sales Force, Distributors, Potential Customers with a DVD of the video that provides a consistent message that can be left with prospects to review…or to show others or sent out as part of a direct mail piece or to be used at trade shows and expos..
7) The video featuring your business is very impressive when playing in a Kiosk in your lobby, or remote location.
8) Your Video can also be used on Network and Cable Television
9) Placed on your iTouch or similar hand held device
10) Enter in a video competition and see how it does. If it does well the P.R. from winning is priceless.

With that many uses from one video… your video will be both impactful…and affordable. Use the Power of video market your business - contact Duane to get started!

What is use number 11? Stay tune. Think hard, what is it?