Tuesday, August 25, 2009

Bring Your website to life?

Add a human touch to your website - the majority of traffic online bounces straight off your homepage - a video grabs and retains attention and immediately delivers compelling sales messages. This is where our Buy-Local Video Profiles come in.

Who is the best at selling your business? You are. Through the Buy-Local Video Profile the prospect gets to know you, your business and what you offer. Just like in ‘Cheers’ – Everyone visiting will know your name.

Support your customer services - people dislike going through endless text FAQs struggling to understand the answers they're getting. 80% of consumers ask the same 20% of the questions, so why not produce a video FAQ. Make it easier on your prospect and KEEP THEM ON YOUR SITE LONGER. Video does this and helps in turning prospects into customers.

Adding short product/demonstration videos within your site will reassure and support who your are and what you do.

Not to mention the use of video testimonials. People want to purchase from a business that they know others are also buying from. Through multiple video testimonials on your website this reassures the prospect of the quality and dependability of your business or organization.

Contact DW Video & Multimedia today and have a Buy-Local Video Profile produced for your business. It is on 24 hours a day – 7 days a week. A great investment.

Check out our Video Means Business Video to learn more.

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Thursday, August 20, 2009

Can Your Business Benefit From Buy-Local - YES, learn how

A customer mentioned to me today that she wasn’t sure if her business could benefit from our Buy-Local Video Profiles. She is a member of a local chamber – one that is a Buy-Local affiliate. Her thought was that since her work is not done in the area why place the video on the chamber website.

In a nutshell here is what I told her – first and foremost the videos we produce need to be on your website –One placed prominently on the home page, then others through out your site. The key is to keep people on your website as long as you can. Video does this.

Second, look at the big picture – place your videos on other video sharing websites like youtube, google video and more. We have just bought into a site that allows us to take one video and place it on a number of video sharing websites. Bottom line, I do not care how they find you, just that they do.

Third, the same video is placed on the local chamber sites that you are a member of. In her case she is well known in the area, people know her and her business. They can direct prospects to the chamber site to view the video(s). Again, the strategy is to place the video in multiple places on the web.

Fourth, the videos should be put on your social networking sites (facebook, myspace etc) – show your friends. Have them show others, this is referred to as video sharing. This is how the game is played.

Fifth, are you a member of other groups or associations? See if you can place the video on their site as well.

Sixth, lets not forget DVD’s. Ideal for trade shows, handing out to prospects, mailers.

Seventh, have an ipod, iphone etc. Place your videos on your hand held devices and you have them ready to go for your next sales presentation.

And eighth, the video can also be used for TV commercials.

Finally, the types of videos you should be producing: Buy-Local Video Profiles (one for each key person within your business or organization – call me on this one, I have ideas for you), New Product Introduction Videos, Training and How To Videos, Testimonials – this one is huge, Promotional Videos, Company Image, President Reviews and the list goes on.

So as you can see, one video, so many uses. Lets not forget that on-line you have a 24/7 sales presence. Contact me today 231 937-5420. Your business needs video on-line.

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Monday, August 17, 2009

Video Testimonials Sell Your Prospect

Use the power of video testimonials to sell/market and promote your business. People on your web site don’t want to feel they are the only ones buying from you. Let prospects hear from others that have used your products/services. To strengthen the message by using video we can show your product/service being used by that person – this is the power of video.

These testimonials do not need to long, just need to be real, authentic and not staged or planted.

At DW Video & Multimedia, LLC and Buy-Local Video Streaming, we use testimonials to tell our story. Why, because they are real. My customers tell the story of what was done for them in their words. They say it better than I can write it.

Buy Local Video Testimonial

Another example is Steeltech. Instead of producing a video on each product line, Steeltech has customers talk about how their products work in the real world – very powerful.

SteelTech, Solar Atmospheres Testimonial

By combing our Buy-Local Video Profiles and having us produce your clients Video Testimonials ~ your prospects will get to know you, your business and what you offer. Lets turn those prospects in customers – call me today at 231 937-5420 and lets tell your story to the community and the world.

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Wednesday, August 05, 2009

What’s Your Message?

At DW Video we know the most important question that needs to be asked is; "Who is Your Audience" and "What is the message you are going to present to them"?

The most important step is to determine what you want to tell your audience. Maybe you have a novel product or service that customers may not understand. In this case, an “education sell” might be most appropriate, in which you explain the category as a whole and the benefits it offers. If the product or service is familiar to your prospects — such as buying a house — then you want a “comparative sell” that showcases the advantages that your particular product or service has to offer. Or maybe you want to use a “promotional sell” message that makes a special offer such as a discount or bonus item for people who see the video.

Everyone has a story to tell and our Creative Team is ready to tell it. Contact Duane Today to get your story out to the world.

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Monday, August 03, 2009

Promote Your Business With Online Video - A Nerdy Approach

This was taken from an article from By Alfred Poor, PC World. You don't have to be nerdy, but you do need video.... contact me today and lets get started with your video!


If you’re not convinced that video can help your business, consider the viral marketing success of the incredibly nerdy “Will It Blend?” videos created by Tom Dickson, founder of Blendtec. The videos became an overnight sensation on YouTube, and according to some sources, sales increased by 500 percent. Not too shabby for spending a few minutes in front of a video camera and a little editing effort.

For the rest of the article.

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