Your Price

Your price should be more about your quality and service. There are always bottom feeders. You as a business owner need to know if your customers are the bottom feeders 20%, middle of the road buyers 60% or top level purchasers 20%.

In the business world, nearly everyone you deal with has someone to answer to. Their transaction with you is likely at some point to be judged, so give them justifications
that they can use. When they are asked: “Did you get the lowest price?” — their answer should be: “Given the quality/style/etc. that we need, this is a very good price.”

Know your audience and then go the extra mile to service them. Contact DW Video for all your marketing and promotional needs duane@dwvideo.com

Can Your Business Benefit From Buy-Local - YES, learn how

A customer mentioned to me today that she wasn’t sure if her business could benefit from our Buy-Local Video Profiles. She is a member of a local chamber – one that is a Buy-Local affiliate. Her thought was that since her work is not done in the area why place the video on the chamber website.

In a nutshell here is what I told her – first and foremost the videos we produce need to be on your website –One placed prominently on the home page, then others through out your site. The key is to keep people on your website as long as you can. Video does this.

Second, look at the big picture – place your videos on other video sharing websites like youtube, google video and more. We have just bought into a site that allows us to take one video and place it on a number of video sharing websites. Bottom line, I do not care how they find you, just that they do.

Third, the same video is placed on the local chamber sites that you are a member of. In her case she is well known in the area, people know her and her business. They can direct prospects to the chamber site to view the video(s). Again, the strategy is to place the video in multiple places on the web.

Fourth, the videos should be put on your social networking sites (facebook, myspace etc) – show your friends. Have them show others, this is referred to as video sharing. This is how the game is played.

Fifth, are you a member of other groups or associations? See if you can place the video on their site as well.

Sixth, lets not forget DVD’s. Ideal for trade shows, handing out to prospects, mailers.

Seventh, have an ipod, iphone etc. Place your videos on your hand held devices and you have them ready to go for your next sales presentation.

And eighth, the video can also be used for TV commercials.

Finally, the types of videos you should be producing: Buy-Local Video Profiles (one for each key person within your business or organization – call me on this one, I have ideas for you), New Product Introduction Videos, Training and How To Videos, Testimonials – this one is huge, Promotional Videos, Company Image, President Reviews and the list goes on.

So as you can see, one video, so many uses. Lets not forget that on-line you have a 24/7 sales presence. Contact me today 231 937-5420. Your business needs video on-line.

Video Testimonials Sell Your Prospect

Use the power of video testimonials to sell/market and promote your business. People on your web site don’t want to feel they are the only ones buying from you. Let prospects hear from others that have used your products/services. To strengthen the message by using video we can show your product/service being used by that person – this is the power of video.

These testimonials do not need to long, just need to be real, authentic and not staged or planted.

At DW Video & Multimedia, LLC and Buy-Local Video Streaming, we use testimonials to tell our story. Why, because they are real. My customers tell the story of what was done for them in their words. They say it better than I can write it.

Buy Local Video Testimonial

Another example is Steeltech. Instead of producing a video on each product line, Steeltech has customers talk about how their products work in the real world – very powerful.

SteelTech, Solar Atmospheres Testimonial

By combing our Buy-Local Video Profiles and having us produce your clients Video Testimonials ~ your prospects will get to know you, your business and what you offer. Lets turn those prospects in customers – call me today at 231 937-5420 and lets tell your story to the community and the world.

Marketing more... All the time

When to advertise and when to cut back was going to be the title on my post. Then I came across this article and went "I can not say it any better. The info below is take from http://www.eccomeecgo.blogspot.com/. Thank you Earl.

When looking at the idea of marketing those who market make it, those who don't... According to Earl Chessher's blog EC Come, EC Go, "The same applied to low store traffic: "Not too many coming in, we'd better advertise more," or "We're having huge traffic, let's advertise MORE!" Get the concept?"

Earl continues, "It is also a known fact that while marketing is important year round, in lean, mean or great times, it is even MORE important during times like the current national and world wide economic situation. Ironically this is when many of us cut back on our marketing - marketing budgets, insurance and subscriptions to associations, organizations and magazines are the first areas to cut back. This, when you need to be doing it the most. Marketing works folks, no doubt about it."

Thanks Earl for those oh so true words. There are some items you can do right now.
1) Dust off your marketing materials, update as necessary, the brochures, postcards, DVD's and get them out to your mailing list. 2) Follow through with a Facebook, Blog account and post information about your business on-line for all to follow - show that you are the expert in your field. 3) Use twitter to drive people to your facebook and blog accounts. 4) Put links on your website to your facebook and blog accounts. 5) In your print advertising invite people to follow you on facebook and your blog. 6) Post your videos on social network sites along with chamber sites, your site etc. See a tread appearing here.

One cannot sit back and wait for change.... you need to go out and drive people to you while making that change.

My job is to tell your story. I do this with video, website and social networks. Contact me and lets get your story back out there for all to see. Go to my website www.dwvideo.com or email me - put in the subject line "Tell My Story". God Bless and have a great day!

Promoting Summer Camp Since 1987

In the beauty of the Canadian wilderness DW Video provides Camp Bil-O-Wood with a promotional video each year that goes out to the camper and their families.

What better way to promote your camp then by giving each camper a video that they take back and share with their friends during the off season. Go to Camp Bil-O-Wood's web site.

Behind the Scenes

Welcome to a series of looking behind the scenes at projects DW Video & Multimedia, LLC. has done or currently working on. Telling your story is what we do. Whether it is via Video, Web or Print. Call Duane 231-937-5420 to get started on your next project. Thank you for stopping by and God Bless!

Create a product demonstration video

If you can “show” a product in action, you have a better chance of selling that product. Short of an in-person demonstration, producing a product demonstration video is the best tool available. Video can show the features and benefits in real-world scenarios and it can be distributed to thousands of potential customers much easier than an in-store demonstration. You can even include testimonials from satisfied customers.

For more info contact Duane today!

Show off your business

Use TV screens in your lobbies and waiting areas to cross-sell lesser known products and services to your current customer base. This is a fantastic way to introduce your more expensive services or to feature special promotions.

If you run a bank, play motion graphic advertisements that people can see as they are waiting in line for a teller. Promote your home equity line rates, CD Rates, Insurance Products, Investment Products, etc.

If you run a hair salon, use the TVs in your waiting area to promote your higher end services or perhaps new services that have been recently added. One of our clients is a high-end boutique that uses their TV screens to promote their Swedish Massage and permanent makeup services.

Real Estate Brokers can run video tours of feature properties in their lobbies as new home buyers wait to speak with an agent or you can show testimonials from sellers that you have successfully sold homes for.

This marketing tactic works for just about any business. When people are sitting in your lobby or waiting area, you have a captive audience. If you aren’t using your TV screens to educate them on your products and services, you are missing a huge opportunity.

The key to keeping your waiting customers or prospects engaged is to produce creative, professional videos and graphics that will both inform and entertain. You’ll definitely want to engage a professional video production company to handle this for you.

This is where DW Video & Multimedia, LLC comes in. Put our award winning producing style to work for you!

Corporate Look

When it comes to image my friend and associate Steve Yankee says it best.

Whether you’re a one-man (or woman) band operating out of your spare bedroom or you’re the big dog in town, with your own building and a staff, establishing and maintaining your “corporate look” is of critical importance in your marketplace –whether you’re doing business on a local, national or global scale.

Why? Because whether you’re a company of one, or a company of 100, you want people to remember you; you want to look like you know what you’re doing; you want to look stable and professional.

The best marketing tools are professionally produced, AND compelling. They quickly let your prospect know you understand his or her problems, and let them know that what you’re offering is what they need. And they’re designed to make a REAL and significant impression on the reader. That’s clearly a job for professionals; not your 16-year-old nephew.

Which is why you should trust your important video tasks to the pros. Handing someone an amateur video of your professional operation is akin to handing them a business card that’s been run off on a cheap inkjet printer. Neither one of these important sales tools is going to reassure your prospect that they’re dealing with a serious, professional resource.

At DW Video & Multimedia we are telling your story, give me a call today (231) 937-5420, to find out how we can tell your story. Or email!