Can Your Business Benefit From Buy-Local - YES, learn how

A customer mentioned to me today that she wasn’t sure if her business could benefit from our Buy-Local Video Profiles. She is a member of a local chamber – one that is a Buy-Local affiliate. Her thought was that since her work is not done in the area why place the video on the chamber website.

In a nutshell here is what I told her – first and foremost the videos we produce need to be on your website –One placed prominently on the home page, then others through out your site. The key is to keep people on your website as long as you can. Video does this.

Second, look at the big picture – place your videos on other video sharing websites like youtube, google video and more. We have just bought into a site that allows us to take one video and place it on a number of video sharing websites. Bottom line, I do not care how they find you, just that they do.

Third, the same video is placed on the local chamber sites that you are a member of. In her case she is well known in the area, people know her and her business. They can direct prospects to the chamber site to view the video(s). Again, the strategy is to place the video in multiple places on the web.

Fourth, the videos should be put on your social networking sites (facebook, myspace etc) – show your friends. Have them show others, this is referred to as video sharing. This is how the game is played.

Fifth, are you a member of other groups or associations? See if you can place the video on their site as well.

Sixth, lets not forget DVD’s. Ideal for trade shows, handing out to prospects, mailers.

Seventh, have an ipod, iphone etc. Place your videos on your hand held devices and you have them ready to go for your next sales presentation.

And eighth, the video can also be used for TV commercials.

Finally, the types of videos you should be producing: Buy-Local Video Profiles (one for each key person within your business or organization – call me on this one, I have ideas for you), New Product Introduction Videos, Training and How To Videos, Testimonials – this one is huge, Promotional Videos, Company Image, President Reviews and the list goes on.

So as you can see, one video, so many uses. Lets not forget that on-line you have a 24/7 sales presence. Contact me today 231 937-5420. Your business needs video on-line.