When to advertise and when to cut back was going to be the title on my post. Then I came across this article and went "I can not say it any better. The info below is take from http://www.eccomeecgo.blogspot.com/. Thank you Earl.
When looking at the idea of marketing those who market make it, those who don't... According to Earl Chessher's blog EC Come, EC Go, "The same applied to low store traffic: "Not too many coming in, we'd better advertise more," or "We're having huge traffic, let's advertise MORE!" Get the concept?"
Earl continues, "It is also a known fact that while marketing is important year round, in lean, mean or great times, it is even MORE important during times like the current national and world wide economic situation. Ironically this is when many of us cut back on our marketing - marketing budgets, insurance and subscriptions to associations, organizations and magazines are the first areas to cut back. This, when you need to be doing it the most. Marketing works folks, no doubt about it."
Thanks Earl for those oh so true words. There are some items you can do right now.
1) Dust off your marketing materials, update as necessary, the brochures, postcards, DVD's and get them out to your mailing list. 2) Follow through with a Facebook, Blog account and post information about your business on-line for all to follow - show that you are the expert in your field. 3) Use twitter to drive people to your facebook and blog accounts. 4) Put links on your website to your facebook and blog accounts. 5) In your print advertising invite people to follow you on facebook and your blog. 6) Post your videos on social network sites along with chamber sites, your site etc. See a tread appearing here.
One cannot sit back and wait for change.... you need to go out and drive people to you while making that change.
My job is to tell your story. I do this with video, website and social networks. Contact me and lets get your story back out there for all to see. Go to my website www.dwvideo.com or
email me - put in the subject line "Tell My Story". God Bless and have a great day!
Labels: Advertising, Blog, facebook, Marketing, video streaming