What’s Your Message?

At DW Video we know the most important question that needs to be asked is; "Who is Your Audience" and "What is the message you are going to present to them"?

The most important step is to determine what you want to tell your audience. Maybe you have a novel product or service that customers may not understand. In this case, an “education sell” might be most appropriate, in which you explain the category as a whole and the benefits it offers. If the product or service is familiar to your prospects — such as buying a house — then you want a “comparative sell” that showcases the advantages that your particular product or service has to offer. Or maybe you want to use a “promotional sell” message that makes a special offer such as a discount or bonus item for people who see the video.

Everyone has a story to tell and our Creative Team is ready to tell it. Contact Duane Today to get your story out to the world.

Using On-Line Video to Increase Your Effectiveness

To leverage online video in order to target customers effectively, businesses must think like content providers by creating entertaining video, not just placing ads.

This is where DW Video and Buy-Local Video Streaming come in... call Duane today 231 937-5420

Buy-Local Business & Community Profiles

Buy-Local Video Streaming is offering another package - Business and Community Profiles.

In this age of 'Social Networking, people want to connect to people. Buy-Local Profiles are produced to get to know the person(s) behind the business.

The profile begins with an interview, our questions are aimed at getting to know the background, the vision of the business and what the business offers. For examples of the Profile Videos click here.

Once the Profile Video is produced we upload it to Buy-Local Video Streaming, to your website, affiliate chamber sites (see example), You Tube and more.

Get your business on-line with a custom produced Profile Video. Contact Duane Today.

Hear what others are saying about Buy-Local.

Tips on Video Content - Part 3

The Voice – Most videos include voice-overs. A professional voice talent has a way of drawing the viewer in, and conveying the right message. DW Video & Multimedia has a network of professional voices that can effectively promote your business.

In some cases having the business owner provide their own on-camera talent and voice, offers a personnel appeal. This is very important when you need that softer sell. It is important to note, that when using the owner, or staff member that it is being done for the benefit of the company…and not for the sake of ego.

Visit http://www.buy-local.us for some examples of our work and what we can do for you! Contact Duane today!

Video is a Powerful Tool - part 4

In a past blog we looked at 10 ways video can mean business for you. The challenge was "what is the 11th way of using video?"

By using today's media to market your business the 11th way is 'Social Networking'.

MySpace, Facebook, YouTube etc. Placing your video clips on these and more increase the possibilities your business will be found.

The videos produced at DW Video & Multimedia and Buy-Local Video Streaming are being placed on our social networks as well. Our calling is to promote Michigan Businesses, Communities and People. Go to Buy-Local Video Streaming and DW Video & Multimedia to learn more. I am here to help... contact Duane today!

Video is a Powerful Tool! Part 3

Lets look on how one video has many uses in strengthening your marketing message.
1) First and foremost place the video on your Website
2) The Video will be placed on my buy-local.us video streaming web site along with your contact information.
3) We will place it on affiliates websites like the chamber of commerce and my newly launched buylocaltv station..
4) Put it on YouTube and other video sharing websites
5) Embed a link within your email messages
6) In addition Provide your Sales Force, Distributors, Potential Customers with a DVD of the video that provides a consistent message that can be left with prospects to review…or to show others or sent out as part of a direct mail piece or to be used at trade shows and expos..
7) The video featuring your business is very impressive when playing in a Kiosk in your lobby, or remote location.
8) Your Video can also be used on Network and Cable Television
9) Placed on your iTouch or similar hand held device
10) Enter in a video competition and see how it does. If it does well the P.R. from winning is priceless.

With that many uses from one video… your video will be both impactful…and affordable. Use the Power of video market your business - contact Duane to get started!

What is use number 11? Stay tune. Think hard, what is it?

Nobody is better qualified to talk about your business than you.

Today is a sales pitch... Nobody is better qualified to talk about your business than you.

Combine your knowledge and passion with our ability to tell a story and you have the key ingredients for a successful on-line video.

When directed with a series of key questions that you answer. Your video will convey the passion of the business, product and services offered. In this world of advertising being everywhere - people still want to connect with a real person.

By telling your story, video captures the audiences attention and inspires them to a call to action.

At DW Video and Buy-Local Video we are promoting Michigan Businesses, Communities and People. Telling your story to the Community and World. Contact me today. I am here to help.

Marketing more... All the time

When to advertise and when to cut back was going to be the title on my post. Then I came across this article and went "I can not say it any better. The info below is take from http://www.eccomeecgo.blogspot.com/. Thank you Earl.

When looking at the idea of marketing those who market make it, those who don't... According to Earl Chessher's blog EC Come, EC Go, "The same applied to low store traffic: "Not too many coming in, we'd better advertise more," or "We're having huge traffic, let's advertise MORE!" Get the concept?"

Earl continues, "It is also a known fact that while marketing is important year round, in lean, mean or great times, it is even MORE important during times like the current national and world wide economic situation. Ironically this is when many of us cut back on our marketing - marketing budgets, insurance and subscriptions to associations, organizations and magazines are the first areas to cut back. This, when you need to be doing it the most. Marketing works folks, no doubt about it."

Thanks Earl for those oh so true words. There are some items you can do right now.
1) Dust off your marketing materials, update as necessary, the brochures, postcards, DVD's and get them out to your mailing list. 2) Follow through with a Facebook, Blog account and post information about your business on-line for all to follow - show that you are the expert in your field. 3) Use twitter to drive people to your facebook and blog accounts. 4) Put links on your website to your facebook and blog accounts. 5) In your print advertising invite people to follow you on facebook and your blog. 6) Post your videos on social network sites along with chamber sites, your site etc. See a tread appearing here.

One cannot sit back and wait for change.... you need to go out and drive people to you while making that change.

My job is to tell your story. I do this with video, website and social networks. Contact me and lets get your story back out there for all to see. Go to my website www.dwvideo.com or email me - put in the subject line "Tell My Story". God Bless and have a great day!

Promoting Summer Camp Since 1987

In the beauty of the Canadian wilderness DW Video provides Camp Bil-O-Wood with a promotional video each year that goes out to the camper and their families.

What better way to promote your camp then by giving each camper a video that they take back and share with their friends during the off season. Go to Camp Bil-O-Wood's web site.

Behind the Scenes

Welcome to a series of looking behind the scenes at projects DW Video & Multimedia, LLC. has done or currently working on. Telling your story is what we do. Whether it is via Video, Web or Print. Call Duane 231-937-5420 to get started on your next project. Thank you for stopping by and God Bless!

Distribute your marketing video through email

Distributing your marketing video via email to prospective customers is a great way to get your message in front of your target audience and compliment distribution on your website. If done right, prospective customers can immediately experience your product or service’s benefits within the body of the email and without having to take the additional step of clicking through to your website.

Check out DW Video & Multimedia, LLC and Buy-Local Video Streaming.