Using Today's Media to Market Your Business

Blogging, Video Sharing & Social Networking

First build up video(s) on your website - product introductions, testimonials, how to etc. Then the focus will be on turning your efforts and video assets into customer acquisition tools by pushing video to other sites, such as affiliates, social networking sites (Facebook, You Tube etc), www.buy-local.us, www.buylocaltv.us, and to chamber and other organization sites.

Contact Duane today to begin growing your business with video and the web.

Labels: Blog, Buy Local Video Streaming, social networking

Video Powerful Sales Tool

Powerful Sales Tool
According to comScore, the number of online shoppers who watch online retail product videos before buying a product grew 40% from January 2008 to January of 2009. According to Jeffrey Grau, senior analyst for eCommerce and author of “Video Usage in Ecommerce: The Best is Yet to Come,” the benefits of videos touted by Web retailers include a lower number of abandoned shopping carts, reduced return rates and higher sales.

Labels: Business Video, Buy Local, Buy Local Video Streaming

Reasons to use Facebook for your Business, Part 2

Here is part two from an except from Mari Smith's article Top Ten Reasons Businesses should use Facebook.

6. Develop your personal brand.
The lines between business and personal have become blurred. You can reveal as much or as little about yourself as you wish, allowing you to personalize your brand.

7. Target your niche.
Users volunteer vast amounts of information about themselves that you can readily access. These kinds of demographics, psychographics, and technographics would previously have cost fortunes to access. Author, John Battelle, calls Facebook a “database of intentions.”

8. Get rapid top Google placement.
Create a Page for your business and share information with your fans. Pages (for business) and Profiles (for personal) are indexed for optimal search engine positioning. Facebook has a page rank of #5 according to Alexa. Related post: On Facebook, Profiles are personal. PAGES are for Business.

9. imagePlace targeted ads.
With Facebook Social Ads, you can test out extremely targeted advertising for minimal cost.

10. No cost marketing.
Aside from paid ads, Facebook is totally free to use and with regular activity you’ll end up with more traffic, more subscribers, and more paying clients. Related post: Ten Steps To Leverage Your Blog Posts With Facebook Notes.

Follow DW Video and Buy-Local Video Streaming on Facebook.

Labels: Buy Local Video Streaming, facebook, Michigan, social networking

Web 2.0 Strategies

Using video as part of your web 2.0 strategy helps keep viewers on your website longer, allowing you more time to educate, train, sell and turn them into customers.

The web 2.0 toolbox including blogs, video, podcasts, discussion groups and photo galleries are all important aspects to the success of your website. The adage a picture is worth a thousand words goes along way on the web.

Every business, school, church and non-profit should have short interview style videos of the key personnel within the organization. Additionally video on each aspect of their business sells what they do, from informative or ones that touch on the heart strings to get the message out to the prospects.

Short testimonials and success stories of how people have been helped by the product/service goes along way in adding credibility to the company or organization. The most important key element is to focus on the benefits your business offers and not the features.

Steeltech uses testimonials from their customers to sell what they do.

By using video the prospect sees what you offer, gives them a chance to understand what you do and buy into becoming a customer.

Contact DW Video today and have them produce your videos... you'll be happy you did.

Labels: Buy Local, Buy Local Video Streaming, DW Video, Greenville Michigan, Mecosta, Montcalm, SteetTech